PFA Legends Promotion

26 Jun 2007 07:03

Interactive Prospect TargetingHdgs26 June 2007 Press Release 26th June 2007 Interactive Prospect Targeting Holdings Plc ("IPT" or "the Group") IPT Launches PFA Legends Promotion The largest online fan based vote in the history of football Interactive Prospect Targeting Holdings Plc, (AIM: IPH), Europe's largest onlinedirect marketing group, announces the launch of PFA football legends. Run inconjunction with the PFA, the promotion encourages football fans to registertheir details and then vote for their ultimate team, selected from football'slegendary players throughout the history of the game. Information acquired from the registration process of the competition will berented out for direct marketing purposes to IPT's corporate clients securingrevenue via IPT's proven data rental model, whilst at the same time increasingIPT's database of registered users. Since going live on 11 June 2007, the competition has accrued approximately100,000 visits to the site, leading to over 12,000 new registrations. Thecompetition will run until 23 August 2007. On offer are prizes of pairs of tickets to see England XI versus World XI, aspecial gala match held at Manchester stadium, with teams made up of some of theworld's greatest players. Since the promotion began, there has been interest inimplementing a similar Cricket legends promotion as well as a Rugby legendspromotion. Enquiries have also been received by the Company regarding thepossibility of running the football legends promotion in America and Brazil. Commenting on the launch of the competition Lionel Thain, CEO of IPT, said: "ThePFA football legends promotion is already proving to be a great addition to ourportfolio of data collecting websites. It is collecting a large amount ofvaluable data with an excellent rate of conversion of hits to registrations, andthe interest expressed in both running the promotion in other countries and forother sports is testament to this success. " - Ends - For further information:IPT Holdings plcLionel Thain, Chief Executive Tel: +44 (0) 20 7932 4101 Nick Thain, Online Marketing Director Tel: +44 (0) 20 7932 4155 Canaccord AdamsMark Williams, Corporate Finance Tel: +44 (0) 20 7050 6500mark.williams@canaccordadams.com www.canaccordadams.com Media enquiries:AbchurchCharlie Jack / Hugo Jenkins Tel: +44 (0) 20 7398 7706charlie.jack@abchurch-group.com www.abchurch-group.com Notes to Editors IPT Holdings plc is Europe's largest online direct marketing group. The Grouphas developed the leading database of its kind, distributing customerinformation to over 1,000 clients in the UK and France, the top two Europeanspenders on direct marketing. IPT is split into four main divisions: customer acquisition; data rental;outsourced online data management and online market research. These divisionscombine to make IPT a full service provider. The Group hosts several datagathering websites including the flagship site, "MyOffers.co.uk." Founded in 1999, IPT has delivered year on year profitable growth, and inDecember 2004 the Group listed on the AIM market of the London Stock Exchange.The Group is headquartered in London, employing approximately 250 people andstill retains members of its highly experienced management team since itsconception. The online direct marketing sector has grown from a £24 million market in 2003to a £265 million market in 2006. For further information on the Company, please see http://www.iptholdings.co.uk This information is provided by RNS The company news service from the London Stock Exchange