Partnership with Westwood

14 Mar 2008 15:12

Blinkx Plc14 March 2008 blinkx Broadens Cutting Edge Music Portfolio with new Partnership with Westwood Westwood Hip Hop and Rap/Grime scene now fully searchable at www.blinkx.com SAN FRANCISCO, CALIF. - March 14, 2008 - blinkx, the world's largest videosearch engine, today announced a partnership with Westwood, the most recognizedurban DJ of the decade. Launching today, users will have access to hundreds ofhours of hip hop as it happens, capturing how it goes down with hottest UK grimeand rap artists in freestyle and interviews with the biggest US artists as wellas a behinds the scenes look of Westwood in radio, clubs, on tour and crazystuff like Pimp My Ride spoofs at blinkx.com. Under the terms of the agreement,blinkx's unique AdHoc platform will be used to locate and place contextuallyrelevant advertising against the content, sharing resulting revenue withWestwood TV. Broadcasting on BBC Radio One, Westwood is one of the UK's most recognized UrbanDJs, regarded as a key figure in hip hop in Europe and a pioneer of the UKscene. Westwood is also an active DJ, touring clubs throughout the world withannual audiences of over 300,000 people each year. "Cutting edge culture has been central to blinkx's continued success and so it'sgreat to now be working with a music industry visionary like Westwood," saidSuranga Chandratillake, Founder and CEO, blinkx. "Westwood is practically abyword for the urban scene in the UK and Europe and being able to find and watchhis content directly on blinkx.com provides a uniquely exciting service for ouraudience." "Using new technology to get more content to a larger audience and allowing themto find and watch what is important to them has always been a key part of mymission," said Westwood, Founder, Westwood. "blinkx's technology and networkreach makes accurate search and navigation automatic, spreading my vision andcontent to an increasingly large audience on the web." As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Westwood TV and Justice Entertainment Westwood is the most recognized urban DJ of the decade. He is regarded as themost influential figure in hip hop in Europe and as a pioneer of the UK scene.Westwood broadcasts on BBC Radio One Saturday 9pm-12 midnight and Tuesday 9pm toover 1.5 million listeners and has sold over 2 million albums to date with thebiggest selling urban compilation in history. Westwood is also CEO of JusticeEntertainment, an independent production company responsible for the Radio 1 rapshow, Radio 1 In New Music We Trust show and the Radio 1 Reggae Dancehall nightwith Chris Goldfinger. This information is provided by RNS The company news service from the London Stock Exchange