Notice of AGM

NOTICE OF 2015 ANNUAL GENERAL MEETING

Further to the publication on 24 March 2015 of the Direct Line Insurance Group plc (the "Company") 2014 Annual Report & Accounts, the Company announces that it has, today, made available to shareholders the following documents:

· 2015 Notice of Annual General Meeting ("Notice of AGM")

· 2015 Annual General Meeting Form of Proxy ("Form of Proxy")

The Notice of AGM can be found at: www.directlinegroup.co.uk/AnnualGeneralMeetings.

The 2014 Annual Report & Accounts, Notice of AGM and Form of Proxy are being sent to shareholders today. In compliance with Listing Rule 9.6.1, these documents will shortly be available for inspection on the National Storage Mechanism at: www.hemscott.com/nsm.do.

The Company's AGM will be held at 11.00am on Wednesday, 13 May 2015 in the Auditorium, Allen & Overy LLP, One Bishops Square, London E1 6AD.

For futher information, please contact:

Notes to readers:

This notification is introducing the proposals contained in the Notice of AGM, which should be read before taking a decision. The notification is not a summary of the proposals and should not be regarded as a substitute for reading the Notice of AGM.