New Partnerships

30 Jan 2008 07:01

Blinkx Plc30 January 2008 Do Everything Better with blinkx: New Partnerships Bring Users Thousands of How-To Videos Featuring Advice from Recognized Experts Find credible advice on the widest range of subjects from beauty to baking to basketball at www.blinkx.com SAN FRANCISCO, CALIF. - January 30, 2008 - blinkx, the world's largest videosearch engine, today announced new partnerships with some of the world's leadinghow-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv, tooffer users thousands of self-improvement videos. Through these partnerships,viewers now have an extensive library of visual aides to help them master a widerange of skills, from the basic (e.g. brewing the perfect cup of tea) to theextreme (e.g. fighting off a bear). Leveraging its unique AdHoc platform, blinkxwill also place contextually relevant advertising against these videos, andshare resulting advertising revenue with the partners. "How-to videos are in high demand right now. Most adults are strong visuallearners, making this type of programming extremely useful when tacklingsomething new," said Suranga Chandratillake, founder and CEO, blinkx. "We arethrilled to offer these instructional videos to users via blinkx'seasy-to-search and share platform." Click here to view blinkx's fun sample of how-to videos, or visit www.blinkx.com/blinkxHowtos, to learn how to: • Cheat at poker • Pick a lock • Beat video games • Self-tan safely • Give yourself a pedicure • Play beer pong • Poach eggs • Make the perfect cup of tea • DJ • Teach a child how to ride a bike • Potty train • Fight a bear • Buy a snake As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Growing Wisdom Hosted by well-known New England meteorologist and horticulturist David Epstein,Growing Wisdom is a weekly online video site presenting hands-on gardeningadvice and inspiration for home gardeners. The Growing Wisdom Web site containscompelling articles, podcasts and blogs that provide timely, week-by-weekinstruction on topics such as flower and vegetable gardens, lawn care and gardenpests. www.growingwisdom.com About HowTo.tv Producing brand funded on-demand video for brand owners HowTo.tv offers a uniqueway to reach a target audience with brand funded content, wherever the audiencehappens to be. Giving brands the opportunity to provide advice and cultivaterelationships with their consumers at the right time, in the right place andright situation to be influential. HowTo.tv offers cost-effective broadcastmedia marketing solutions for online advertising, direct marketing, socialnetworking and brand customer relationship management. www.howto.tv Press Contacts: Tim Turpin Sparkpr +1 (415) 321 1894 tim.turpin@sparkpr.com Clare Gayner Bite Communications +44 (0)20 8834 3454 Clare.Gayner@bitepr.com This information is provided by RNS The company news service from the London Stock Exchange