Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Nicandro Durante

2

Reason for the notification

a)

Position/status

Chief Executive

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

114,181

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

John Benedict Stevens

2

Reason for the notification

a)

Position/status

Finance Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

58,232

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jerome Abelman

2

Reason for the notification

a)

Position/status

Director, Legal & External Affairs and General Counsel

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

19,583

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Jack Bowles

2

Reason for the notification

a)

Position/status

Regional Director, Asia-Pacific

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

26,463

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Alan Davy

2

Reason for the notification

a)

Position/status

Director, Operations

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

19,099

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Giovanni Giordano

2

Reason for the notification

a)

Position/status

Director, Group Human Resources

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

24,966

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Andrew Gray

2

Reason for the notification

a)

Position/status

Director, Marketing

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

27,197

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Tadeu Marroco

2

Reason for the notification

a)

Position/status

Regional Director, Western Europe

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

21,109

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

David O'Reilly

2

Reason for the notification

a)

Position/status

Group Scientific Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

17,674

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Ricardo Oberlander

2

Reason for the notification

a)

Position/status

Regional Director, Americas

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

21,996

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Naresh Sethi

2

Reason for the notification

a)

Position/status

Director, Business Development

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

21,545

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Johan Vandermeulen

2

Reason for the notification

a)

Position/status

Regional Director, Eastern Europe, Middle East and Africa

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

21,195

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Kingsley Wheaton

2

Reason for the notification

a)

Position/status

Managing Director, Next Generation Products

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25p each

GB0002875804

b)

Nature of the transaction

Award of shares under the Long-Term Incentive Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

21,382

£nil

e)

Date of the transaction

2017-03-27

f)

Place of the transaction

London Stock Exchange (XLON)

Name of officer of issuer responsible for making notification: Geoffrey Cunnington

Date of notification: 30 March 2017