Last checked at 10 Oct 2016 07:00
Launch of new Sales Promotion business
The Mission Marketing Group plc ('the missiontm', "the Company", AIM: TMMG), the marketing communications and advertising group, has today announced the launch of Mongoose Promotions, a specialist sales promotion business. Sales promotion is a technique to help Clients better understand the behaviour of their customers and to create and execute campaigns to influence this, whether the aim is to sell more products, encourage the testing of new products or to attract new members.
Mongoose Promotions will bring a new source of revenue to the Company and further expands the Client offering of the missiontm. The Board believes that there are many opportunities to provide this capability to Clients across the Group.
Mongoose Promotions will be headed up by David Pearson, who recently joined the missiontm and brings with him a wealth of experience, including 15 years at Motivcom where he was responsible for running the sales promotion division and led a team to establish cinema promotions and rewards specialist, Filmology. He has also held the role of Head of Consumer Programmes at Sodexo Benefit and Reward's UK COMEX.
David Morgan, Chairman of the missiontm, commented: "We are aiming to build the UK's most respected Agency Group, capable of providing a complete range of marketing communications services to any Client.
"We have been building our capabilities through hiring new teams, acquisitions and, more recently, start-up ventures. The launch of Mongoose Promotions is another step on our journey and, through the highly experienced David Pearson, introduces a proven capability that will enable our Clients to match brands with the best, and most appropriate, promotional opportunities."
To hear more from David Pearson and watch the Mongoose Promotions launch video, please click on this link:
https://www.brrmedia.co.uk/broadcasts-embed/57f3c9b8b01a762667df77fe/event/?popup=true
Enquiries David Morgan, Chairman Peter Fitzwilliam, Finance Director The Mission Marketing Group plc |
020 7462 1415 |
Geoff Nash/James Thompson (Corporate Finance) Stephen Norcross (Corporate Broking) | |
finnCap Limited | 020 7220 0500 |
the missiontm is a network of entrepreneurial marketing communications Agencies employing over 950 people in the UK, Asia and San Francisco. The Group comprises a complementary mix of integrated generalists, specialists in specific marketing/communications activities and specialists in particular market sectors, all providing award-winning solutions to national and international Clients. www.themission.co.uk