SDL.L Regulatory News (SDL)

SDL Unveils Cloud Platform For Real-Time Automated Translation

SDL BeGlobal Empowers Business Users to Manage Multilingual Communication Across All Channels to Drive Customer Engagement

Maidenhead, UK - Oct. 26, 2010 -SDL, (LSE:SDL) the leading provider of Global Information Management solutions, today announced the launch of SDL BeGlobal™. SDL BeGlobal delivers a central cloud platform to easily manage and deliver real-time automated translation for multilingual interactions across all forms of corporate communications. Combined with SDL TrustScore™, which enables content owners to publish content in any language with confidence, SDL BeGlobal allows monolingual content managers and business users to easily communicate with their global customers.

With 82 percent of customers severing ties with a company due to a negative experience, today's customers have higher expectations than ever before (study conducted by Harris Interactive, 2010). In addition to receiving great customer service, customers expect more online and social interactions in their native language. When it comes to online engagement, only 10 percent of web users that do not speak English will make purchases or engage with sites that are primarily in English (Common Sense Advisory, "Can't Read, Won't Buy"). These two key dynamics require companies to be able to communicate with their customers across languages and channels in a trusted, cost-effective way.

"Historically, content translation has been limited by budget and access to professional translation staff," said Mark Tapling, CEO of SDL Language Technologies. "With constantly growing customer demands, businesses need flexible alternatives to enable them to translate new types of content. SDL BeGlobal, coupled with new features such as Touchpoints, SDL TrustScore and brand and terminology management, empowers business users to have unprecedented control over multilingual assets in order to meet these well qualified customer needs."

Through an easy-to-use web-based portal, SDL BeGlobal instantly enables users to manage global, trusted communications with customers in real-time, through one central interface for multiple types of content, communication and social media. SDL BeGlobal is an intuitive cloud platform that can turn any business user into a multilingual publisher, delivering content faster than ever before.

 "Global enterprises face tremendous pressure to address the language challenges at the intersection of customer experience and the need for immediacy ," said Mary Laplante, Vice President and Senior Analyst at Gilbane Group, a Division of Outsell, Inc. "Customers expect real-time content seven days a week, twenty-four hours a day, in their language. SDL BeGlobal is a timely market response to the growing demand for solutions that address these challenges. It offers game-changing capabilities for companies that want to bring user-generated content into broader strategies and practices for managing multilingual content."

"For the first time, here is a product on the market that business users can access to allow them to communicate across languages. SDL BeGlobal brings powerful, proven automated translation into a secure, easy-to-use cloud platform, with nothing to install," said Swamy Viswanathan, vice president of products and marketing for SDL Language Weaver. "Through the innovative TouchPoint feature, a single user can determine what they want to translate, the languages and quality required, and the destination of the translated content. All of this can now be done at a cost not previously attainable."

"This new platform is pre-integrated with existing Global Information Management solutions from SDL, so current customers can leverage work done in other SDL applications to extend their brand communication across more types of content," said Mark Lancaster, CEO of the SDL Group. "SDL BeGlobal represents a key part of the Global Information Management solution offered by SDL."

For more information on SDL BeGlobal, please join one of our upcoming webinars taking place on Wednesday, November 10 at 16:00 CET and Thursday, November 18 at 09:00 PST. To register for these events please go to http://www.sdl.com/en/language-technology/news-and-events/sdl-events/default.asp

SDL is the leader in Global Information Management solutions. SDL's solutions increase business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels. Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit www.sdl.com.

SDL's Language Technologies division helps companies manage their communications with customers in different languages. The solutions ensure consistency of style and brand, automate manual processes in managing multilingual content and provide instant, automated translation of content. The solutions also ensure translators can reuse content and improve their productivity in content and software localization.

Contact Information

Cara Foley

SHIFT Communications for SDL Language Weaver

+1 415 591 8416

cfoley@shiftcomm.com

Hannah Grap SDL Americas +1 310437 7300 hgrap@sdl.com

Amy Hall

SDL Corporate Headquarters and Europe +44 1628 410120amyhall@sdl.com

Richard Delanty

SDL Asia Pacific

+81 90 6695 5313rdelanty@sdl.com