Last checked at 8 May 2012 10:26

NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS
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All relevant boxes should be completed in block capital letters.
1. | Name of the issuer  PEARSON PLC | 2. | State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance with LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006.  BOTH (i) AND (ii) |
3. | Name of person discharging managerial responsibilities/director  ROBIN FREESTONE | 4. | State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person  N/A |
5. | Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest  HOLDING | 6 | Description of shares (including class), debentures or derivatives or financial instruments relating to shares  ORDINARY SHARES OF 25P EACH |
7. | Name of registered shareholder(s) and, if more than one, the number of shares held by each of them  ROBIN FREESTONE | 8. | State the nature of the transaction  AWARD OF 990 OPTIONS UNDER THE COMPANY'S WORLDWIDE SAVE FOR SHARES PLAN |
9 | Number of shares, debentures or financial instruments relating to shares acquired  N/A | 10. | Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)  N/A |
11. | Number of shares, debentures or financial instruments relating to shares disposed  N/A | 12. | Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)  N/A |
13. | Price per share or value of transaction N/A | 14. | Date and place of transaction  N/A |
15. | Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)  N/A | 16. | Date issuer informed of transaction  N/A |
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If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes
17. | Date of grant  4 MAY 2012 | 18. | Period during which or date on which it can be exercised 1 AUGUST 2015-31 JANUARY 2016 |
19. | Total amount paid (if any) for grant of the option NIL | 20. | Description of shares or debentures involved (class and number) 990 OPTIONS OVER ORDINARY SHARES OF 25P EACH |
21. | Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise £9.09 | 22. | Total number of shares or debentures over which options held following notification 990 |
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23. | Any additional information N/A | 24. | Name of contact and telephone number for queries: DAKSHA HIRANI 020 7010 2261 |
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Name of duly authorised officer of issuer responsible for making notification DAKSHA HIRANI, ASSISTANT COMPANY SECRETARY Â |
Date of notification: 8 MAY 2012 |
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Notes: This form is intended for use by an issuer to make a RIS notification required by DTRÂ 3.14.
(1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.
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