IME.L Regulatory News (IME)

27 Jun 2005 07:00

Immedia Broadcasting plc27 June 2005 27 June 2005 Immedia Broadcasting Lloydspharmacy, first company to sign up for Radiovision Immedia Broadcasting plc, the live in-store radio pioneer is pleased to announcethat Lloydspharmacy, the UK's largest community pharmacy operator is to launch 'Radiovision' in six of its leading pharmacies around the country for an initialthree-month trial. 'Radiovision' is Immedia's latest revolutionary product. It innovativelycombines live in-store radio with synchronised video content tailored for retailenvironments. Lloydspharmacy is the first major retailer to trial 'Radiovision'since its first public demonstration at the London Multi Channel Retail show inMarch this year. Immedia already broadcasts its highly successful tailored radio service 'Lloydspharmacy Live!' across the 1400 Lloyds pharmacies. The live radio stationis a powerful communication tool for both staff and customers in regards tohealthcare messages and has driven incremental sales. It provides live andinteractive radio, which entertains and engages staff and consumers in anup-to-the-minute way that pre-recorded content does not. With 'Radiovision', Immedia continues to find innovative ways to educate andmarket products and services. Through this unique and impressive technology,radio works in unison with plasma screens to engage consumers and explainproducts and services in greater detail, as well as provide current affairs,music and personality. The specially consolidated video content can be instantlytriggered by presenters when they explain products or services. In this way 'Radiovision' will educate customers on key health messages such as allergy andsuncare and reinforce brand awareness in the best and friendliest way ever usedin retail. Bruno Brookes, CEO of Immedia commented: "We have had an excellent relationshipwith Lloydspharmacy since launching their tailored Live radio station two yearsago. The sales uplift demonstrated has been positive and we are very pleasedthat they are the first retailer to benefit from Radiovision. This combinationof radio and vision is extremely powerful and particularly relevant to retailenvironments where customers need to be advised and guided such as in apharmacy. We look forward to developing this next generation in-store mediumwith Lloydspharmacy." Mark Green, Commercial Director, Lloydspharmacy said: "We are very excited tobe working with Immedia Broadcasting and to be part of this innovative trial.Lloydspharmacy Live has been hugely popular and extremely successful. We hope byintroducing the Radiovision concept this will enhance even further our productand service offering to customers and reinforce our standing as the largestcommunity pharmacy chain in the UK." For further information please contact: Immedia Broadcasting PlcBruno Brookes, Chief Executive 01635 572 800 gcg hudson sandlerNick Lyon / Sandrine Gallien 020 7796 4133 LloydspharmacyAnn Bryant, Starfish Communications 020 7323 2121 Notes to editors: Immedia Broadcasting PLC creates live, tailored radio stations for majorretailers. These stations engage and educate staff and customers and haveproved to be a powerful and instantly flexible media channel to drive sales. Existing stations are: • "Impulse Live", the largest in-store media channel currently reaching 20 million shoppers a week across 5000 convenience stores for: - Texaco - Londis - Mills - Costcutter - Spar - Star News • "LloydsPharmacy Live", broadcast to the largest community pharmacy operator in the UK; • "HSBC Live", broadcast to 400 branches in the UK; • "Dixons Live" broadcast to more than 200 Dixons' stores; • "Vitus Apotek", broadcast in Norwegian to pharmacy retail stores in Norway. Lloydspharmacy is the largest community pharmacy chain in the UK, with 1,400pharmacies located nationwide. Lloydspharmacy is part of the Admenta UK plcgroup, which is owned by Celesio AG. For more information visit www.lloydspharmacy.co.uk This information is provided by RNS The company news service from the London Stock Exchange