Imperial Brands Regulatory News (IMB)

Imperial Brands PLC (the "Company")

Directors and Persons Discharging Managerial Responsibility ("PDMRs") Interests

Imperial Tobacco Group Long Term Incentive Plan ("LTIP")

The following Directors and PDMRs were, on 15 February 2016, conditionally awarded ordinary shares of 10 pence each in the Company ("Shares") under the LTIP.

The awards will vest, free of charge and in proportion to the extent that the performance criteria are achieved, on 15 February 2019 or, if this date falls within a Close Period within the terms of the Model Code, the first day that the Company emerges from such Close Period.

In relation to the awards made to the Directors, these are subject to malus and clawback. In addition, the number of Shares that vest to the Directors, after taxation and/or national insurance/social security liabilities have been met, will be subject to a two year retention period commencing on 15 February 2019.

On vesting, the award over Shares is exercisable, upon payment where applicable of the notional exercise price, at any time until the seventh anniversary of the date of vesting.

Further details relating to the operation of the LTIP can be found within the Annual Report & Accounts which are available on the Company's website.

T M Williams

Deputy Company Secretary

Copies of our announcements are available on our website: www.imperialbrandsplc.com.