Gb Group Regulatory News (GBG)

GB Group PLC

("GB")

Change of Adviser Name

GB, the UK's leading identity management business, announces that, with effect from Monday 13 December 2010, its Nominated Adviser and Broker has changed its name to Peel Hunt LLP.

For further information, please contact:

Notes to Editors

About GB Group plc

The most successful organisations recognise the value of understanding your individual identity - who you are, what you need and what you like. GB combines this concept of identity with technology to create an environment of trust so that organisations can connect, communicate and transact with consumers safely, responsibly and profitably. We call this Identity Management.

GB Group has three complementary Identity Management offerings:

·; Identity Verification: combating ID fraud, money laundering and under-age gambling.

·; Identity Capture, Maintenance and Tracing: providing accurate and up-to-date customer information for your contact strategy.

·; Identity-based Marketing: understanding, targeting and retaining profitable customers.

This enables our clients to make informed business decisions based on a thorough knowledge of consumer identity and behaviour, leading to more effective communication and interaction with the customer.

GB is listed on the London Stock Exchange (GBG). For more information, please visit GB's website: www.gb.co.uk.

GB Group - because identity matters™