Frasers Group Regulatory News (FRAS)

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Sports Direct International plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

x

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

MASH Holdings Limited

4. Full name of shareholder(s)  (if different from 3.):iv

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

17 January 2017

6. Date on which issuer notified:

19 January 2017

7. Threshold(s) that is/are crossed orreached: vi, vii

From 55% to 56% (total direct and indirect)

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

Ordinary Shares of 10p each

GB00B1QH8P22

330,000,000

330,000,000

26,492,540

26,492,540

303,507,460

4.50%

51.51%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration dates xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

330,000,000

56.01%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

MASH Holdings Limited holds an interest in 26,492,540 ordinary shares of the issuer (representing 4.50% of the voting rights of the issuer).

MASH Beta Limited, a controlled undertaking of MASH Holdings Limited, holds an interest in 303,507,460 ordinary shares of the issuer (representing 51.51% of the voting rights of the issuer).

In aggregate, MASH Holdings Limited and MASH Beta Limited hold interests in 330,000,000 ordinary shares of the issuer (representing 56.01% of the voting rights of the issuer).

MASH Holdings Limited is wholly owned by Mike Ashley.

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will ceaseto hold:

N/A

12. Date on which proxy holder will cease to holdvoting rights:

N/A

13. Additional information:

N/A

14. Contact name:

Justin Barnes

15. Contact telephone number:

01737 231 340