Direct Line Regulatory News (DLG)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Penny James

2

Reason for the notification

a)

Position/status

Chief Executive Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG Deferred Annual Incentive Plan (the "DAIP"). The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the DAIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii) & (iii) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Mark Evans

2

Reason for the notification

a)

Position/status

Managing Director of Marketing & Digital / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 17,664 Shares from remaining balance.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii) & (iii) & (iv) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jonathan Greenwood

2

Reason for the notification

a)

Position/status

Managing Director, Commercial / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs;

(iv) Sale of 74,774 Shares from remaining balance; and

(v) Sale of additional 1,848 Shares.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii) & (iii) & (iv) 29 March 2021

(v) 30 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) & (v) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Steve Maddock

2

Reason for the notification

a)

Position/status

Chief Operating Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs;

(iv) Sale of 94,199 Shares from remaining balance; and

(v) Sale of additional 15,671 Shares.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii), (iii) & (iv) & (v) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) & (v) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Neil Manser

2

Reason for the notification

a)

Position/status

Acting Chief Financial Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares; and

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii) & (iii) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Gus Park

2

Reason for the notification

a)

Position/status

Managing Director of Motor, Pricing & Underwriting / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 44,170 Shares from remaining balance.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii), (iii) & (iv) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Kate Syred

2

Reason for the notification

a)

Position/status

Managing Director of Households, Partnerships & Data / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 33,413 Shares from remaining balance.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii), (iii) & (iv) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Humphrey Tomlinson

2

Reason for the notification

a)

Position/status

General Counsel / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs;

(iv) Sale of 38,573 Shares from remaining balance; and

(v) Sale of additional 10,000 Shares.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii), (iii) & (iv) & (v) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) & (v) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jose Vazquez

2

Reason for the notification

a)

Position/status

Chief Risk Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 10/11 pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i) Vesting of Shares granted in March 2018 (as nil cost options) under the DLG 2012 Long Term Incentive Plan (the "LTIP") and the DLG Deferred Annual Incentive Plan (the "DAIP"). The LTIP vested at 74.8% after the application of performance criteria. The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the LTIP and DAIP;

(ii) Acquisition of vested Shares;

(iii) Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iv) Sale of 75,698 Shares from remaining balance.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

Not applicable

e)

Date of the transaction

(i) 26 March 2021

(ii) & (iii) & (iv) 29 March 2021

f)

Place of the transaction

(i) & (ii) Off market

(iii) & (iv) The London Stock Exchange (XLON)