Coca-Cola HBC Regulatory News (CCH)

1.

Name of the issuer

COCA-COLA HBC AG

2.

State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance with LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006

THIS NOTIFICATION RELATES TO A TRANSACTION NOTIFIED IN ACCORDANCE WITH DTR 3.1.2 R

3.

Name of person discharging managerial responsibilities/director

CHRISTOS IOANNOU

4.

State whether notification relates to a

person connected with a person discharging managerial responsibilities/director named

in 3 and identify the connected person

N/A

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

THE NOTIFICATION IS IN RESPECT OF THE PERSON NAMED IN (3) ABOVE

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES OF CHF 6.70 EACH

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

CHRISTOS IOANNOU

8

State the nature of the transaction

SALE OF ORDINARY SHARES

9.

Number of shares, debentures or financial instruments relating to shares acquired

N/A

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

N/A

11.

Number of shares, debentures or financial instruments relating to shares disposed

47,500 ORDINARY SHARES (MR. CHRISTOS IOANNOU HELD 45,000 ORDINARY SHARES ON HIS OWN AND 2,500 ORDINARY SHARES IN A JOINT ACCOUNT WITH HIS BROTHER AND SISTERS)

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

APPROX. 0.013%

13.

Price per share or value of transaction

47,500 ORDINARY SHARES AT A PRICE PER SHARE OF £15,107

14.

Date and place of transaction

6 MARCH 2014 - LONDON STOCK EXCHANGE

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

NO. OF SHARES: 400,000 (HELD IN AN OWN ACCOUNT)

PERCENTAGE: APPROX. 0.11%

16.

Date issuer informed of transaction

10 MARCH 2014

23.

Any additional information

N/A

24.

Name of contact and telephone number for queries

JAN GUSTAVSSON

GENERAL COUNSEL & COMPANY SECRETARY

TEL: +41 41 726 01 37