14 Oct 2008 07:00
14 October 2008
888 Holdings Plc
('888' or the 'Company')
888 signs strategic agreement with WagerWorks
888, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with WagerWorks Inc, a wholly owned subsidiary of International Game Technology (IGT), a leading global provider of land-based and online gaming solutions.
In line with similar strategic initiatives during 2008, 888 is expanding its games offering with more branded content. The titles will be deployed across 888's casino, bingo and other websites for its global customer base. All games will be integrated into 888's gaming arena, gaming history and shared wallet and will also be available to customers of 888's white label partners.
Gabi Campos, Senior VP and Managing Director for 888 said:
"888 is continually looking to improve the customer experience, and the addition of WagerWorks' world class games will make an important contribution to that. The agreement with WagerWorks helps us to strengthen our brand content offering with world renowned brands. These will prove especially attractive to our new bingo customers and customers of our land-based casinos B2B partners, many of whom will be familiar with the games from playing them offline. It is an important step in helping us to further facilitate the movement from offline to online gaming, as 888 becomes a premium provider of bespoke technology, marketing and analysis to land-based casinos."
Paul Mathews, President of WagerWorks, said:
"We pride ourselves on the quality of our games. We are delighted that 888 has shown their confidence in WagerWorks' ability to deliver titles that will allow them to stay at the forefront of player attraction and loyalty."
- ends -
Contacts and enquiries:
888
Gigi Levy, Chief Executive Officer +350 49 800
Aviad Kobrine, Chief Financial Officer +350 49 800
Bell Pottinger Corporate & Financial
Nick Lambert / Andrew Benbow +44 (0) 20 7861 3232