11 Sep 2009 07:00
11 September 2009
888 Holdings Public Limited Company
('888' or the 'Company')
Dragonfish, 888's independent B2B division, to provide Total Gaming Services, including poker and casino software, for Harrah's Interactive Entertainment's
entry into the online gaming market
Dragonfish, 888's independent B2B division, has signed a long-term agreement with Harrah's Interactive Entertainment, Inc. ("HIE"), a subsidiary of Harrah's Entertainment, Inc. ("Harrah's"), to provide its market leading online gaming services.
Dragonfish will use its Total Gaming Services approach to support the UK launch and roll-out of the World Series of Poker ("WSOP") and Caesars Casino brands.
Dragonfish will deliver its market leading poker and casino software, ePayments, CRM, Customer Support and VIP services, creating a platform to grow the WSOP and Caesars casino brands online.
"This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands," said Gigi Levy, Chief Executive Officer of 888. "We have the structure in place to realise our B2B division's full potential over the next 18 months and beyond and today's announcement of our partnership with an industry giant is further vindication of this strategy."
"As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming," said Mitch Garber, Chief Executive Officer of HIE.
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Contacts
| 888 | |
| Gigi Levy, Chief Executive Officer | +350 200 49 800 |
| Aviad Kobrine, Chief Financial Officer | +350 200 49 800 |
| Bell Pottinger Corporate & Financial | |
| Ann-marie Wilkinson / Nick Lambert / Andrew Benbow | +44 20 7861 3232 |
HIE
Seth Palansky, Communications Director, spalansky@harrahs.com or (702) 407-6344
ABOUT DRAGONFISH
Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a separate division within 888
Dragonfish is a leading provider of Total Gaming Services - Games & Technology; Operations; Marketing and ePayments - with an unique heritage within one of the world's leading B2C brands, 888
Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
Dragonfish has unsurpassed operations and marketing knowledge in the gaming industry
Please see www.dragonfishtech.com for further details, or contact through sales@dragonfishtech.com
ABOUT HARRAH'S INTERACTIVE ENTERTAINMENT (HIE)
Harrah's Interactive Entertainment, Inc was formed in 2009 as a subsidiary of Harrah's Entertainment, Inc., to manage the global growth of the World Series of Poker (WSOP). Taking the best in class brands of Harrah's, along with its industry-leading Total Rewards customer loyalty program, HIE will develop interactive strategies to grow and reach new customers.