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So I see Boots now have their own brand tests - Vitamin D rapid Test £7.99 - same price point as our Vitamin D Test.
Positive step?
Have to assume Boots have done their DD and customer research here and see the potential ...
The flip is we now have a competing product
I didn’t realise that the majority of the higher priced tests were available in store. I just checked a few of them (not that I doubted you) and all showing in stores near me … e.g. Thyroid profile £45, Weight Management £54. Very good news. So the Covid tests bring in the revenues and small profits, but steady. In the meantime allows time for wellness tests to grow reach. Another national channel please …
FlowFlex £8.49 bundle + 100 sales consistently daily for past couple of months and will continue Jan/Feb - over £1m rev p/m on Covid sales? Not a fact - a question?
FlowFlex £49 bundle out of stock again - good sign or bad logistics?
+70 wellness kits sold past 24 hours = 20 stomach ulcer, Iron 18, Thyroid 11, Sperm 6, Vit D 11
All above products available in high st stores - I dont know how many tbh
4* and above reviews for majority of wellness tests
NHS under huge strain and it wont get better
TrustPilot rating 4.4 (Excellent) with over 7k reviews
Latest reviews show many relate to wellness tests
The word "traction" was used in the latest update. Now this is very subjective, however looking at the sales online (albeit they are small in the grand scheme of things) they are starting to pick up and not just the
Flow Flex sales 100+ now as standard on Boots
The 25 packs remain out of stock and seem to go out of stock quickly once released
The wellness tests sales are appear to be increasing for the higher priced tests
Good volume of 4 or 5 star reviews on all products - Yes, lots from Boots Customer Panel members, but genuine reviews to give buyer confidence
Sadly (for the bigger picture) Covid on the rise again and children going back to school will only increase these numbers
Does mean MHC is in a strong position to support
100k FlowFlex 5 Tests pack sold on Amazon this month … was 20k a few months ago. Our FlowFlex on Boots 100+ people looking past 24 hours and same for the £49 packs. Also see sales for the rapid tests continue to tick along.
The Covid revenue / profit will allow us more time to get new channels going for the health tests in theory … surely the NHS and/or GPS must be an avenue to go after
Good to see us moving c.30% over past 3-4 days. Im sure none of us want to see another Covid wave - and im sure many of us got into this share when it had nothing to do with Covid! MyLotus for me ... However, we must be one of the best placed covid testing companies - sold in Boots and FlowFlex a strong brand with reviews close to 5*. Best Seller on Amazon also past 2-3 months.
It could be the perfect platform for the wellness tests - covid revenue could be £xx million now through to Jan/Feb. Allowing more time and financial backing for the wellness tests to bed in. On Boots there are more and more reviews added daily and majority are 4 or 5 stars.
I remain of the opinion that we need more channels of sale - possibly a major supermarket for the rapid tests or some form of NHS GP tie up ...
Goal 1 for me is back to 28p post placing/Boots news
GLA
Also on Amazon the FlowFlex Covid test is #1 best seller and ticker says 20k sold in the past month @£4 with over 3k reviews and rating 4.6/5. As we sell these on our direct website assuming this is another revenue stream? There is a £50 FlowFlex 25 pack on Boots for £49 … ticker says 13 purchased in last 24 hours and rating 4.7.
So if (and I genuinely hope not even as a share holder as got to see the bigger picture) Covid returns FlowFlex is very well placed with MHC
I see on the mhc website there are 3 tests not stocked at Boots:
Erictile Dysfunction
Polycyclic Ovarian Syndrome
Menopause Profile
Would like to see these available at Boots also.
Also noticed that FlowFlex now have a influenza test:
https://www.boots.com/flowflex-influenza-ab-rapid-test-10326322
I wonder if we are linked to this or just FlowFlex Covid tests?
SP is cruel in my opinion especially after hitting mid 20s. Need to announce more channels, that’s why we are free falling and lack of news
Massive tree shake in my opinion.
Too much shall we say poetic license lately re statements around TV. We have cash in the bank. Products have launched with the best known pharmacy in the country - in stores and online. The future can only look bright. Logic says - if Boots are prepared to stock us and be the first, then others will follow.
Not sure who said it - but SP is white noise right now.
All just my own opinion - but its a case of hold the line.
If you are correct then I agree this will fly with primetime TV adds and full page adds in national press. Boots.com this morning was showing 12 sales of a couple of the lateral flow tests. Will need a big advertising push for the classic AIDA to kick in. Can anyone else confirm any updates on advertising?
Ideally I would like 2 RNS updates within next 6 weeks
1. National advertising campaign - TV and press
2. Distribution deal with Lloyds Pharmacy