LONDON (Alliance News) - Advertising and marketing giant WPP PLC on Thursday said it has acquired France's Conexance MD SAS for an undisclosed amount.
WPP said Conexance, which has offices in Paris and Lille, is a database marketing company and leading provider of statistical modelling to identify consumer behaviour.
WPP said the UK's decision to leave the European Union means WPP will "place an even greater emphasis" on pursuing growth in western Europe. WPP Chief Executive Martin Sorrell was a strong advocate for a Remain vote ahead of the recent European Union referendum in the UK.
Shares in WPP were up 2.3% to 1,650.00 pence Thursday.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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WPP (WPP)