(Alliance News) - Scottish broadcaster STV Group PLC on Friday said its video on-demand service has launched on Comcast Corp's Sky, the UK's largest satellite television provider.
The streaming offering allows customers in Scotland to catch-up on STV content that they may have missed during its initial broadcast. It also includes other content from "both the STV archive and new content partnerships will become available in the coming weeks".
STV said: "The launch follows confirmation earlier this year of STV's five-year strategic partnership with Sky which will give Sky viewers across Scotland even better access to STV's content, whenever and wherever they want it. STV launched as the UK's first fully regionalised HD public service channel on the Sky platform earlier this year."
Managing Director Richard Williams added: "With this launch, STV Player is now universally available across all platforms in Scotland for the first time. Sky is hugely popular in Scotland and our viewers will now be able to access their favourite STV shows, like the soaps and next month's I'm a Celebrity, alongside more relevant local programming whenever they want them.
"The STV Player is the most popular commercial broadcast player in Scotland and we're delighted to be working in partnership with Sky to expand its reach across the country."
STV shares were 1.9% higher at 400.00 pence each in London on Friday morning.
By Eric Cunha; ericcunha@alliancenews.com
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