LONDON (Alliance News) - Marketing analytics specialist Ebiquity PLC on Tuesday said it has begun the global roll-out of its new Ebiquity Portfolio platform.
The platform allows clients to view, sort and analyse competitor advertising creatives and spend across 15 European countries and up to 80 territories worldwide. It is being rolled out to more than 120 companies with users across every continent.
Ebiquity said it is testing a "revolutionary" new methodology for capturing digital advertising as part of the new platform, which will distinguish between direct and programmatically bought ads on both desktop and mobile, capture HTML5, rich media, embedded video and track behaviourally targeted ads.
"There has been an encouraging response from our clients to the new platform. Ebiquity Portfolio offers an unrivalled ability to access global data more quickly, source recent advertising more easily, and share campaigns more professionally with colleagues. Testing of our new digital advertising monitoring capability has been very positive and we look forward the official launch in the coming months," UK Chief Executive Morag Blazey said in a statement.
Shares in Ebiquity were untraded on Tuesday, last quoted at 97.38 pence.
By Karolina Kaminska; karolinakaminska@alliancenews.com @KarolinaAllNews
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