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LONDON (Alliance News) - YouGov PLC said on Monday trading for the first half of the current financial year was in line with its expectations, as it continued to increase the proportion of revenue coming from data products and services.
The market research company said in the six months ended January 31, it saw strong revenue growth in its YouGov BrandIndex, in which it measures public perception of brands, and YouGov Omnibus, its survey-conducting arm. It added its custom research business had also continued to perform well in the period.
YouGov said the expansion of its data products and services in the first half was also apparent in the adoption of its YouGov Profiles by clients in the US and Germany, where the product was launched in 2015, and in the UK. YouGov Profiles provides brands and agencies with profiles of their target audiences.
YouGov, which was trading 1.1% down at 141.00 pence on Monday morning, will announce its interim results on March 21.
By Hannah Boland; hannahboland@alliancenews.com; @Hannaheboland
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