LONDON (Alliance News) - The Mission Marketing Group PLC on Monday said it has struck a deal to buy Edinburgh-based The Weather Digital and Print Communications Ltd through its Story UK Ltd agency business.
Mission said the acquisition consideration will be covered entirely in Mission shares. It did not provide any pricing details on the shares, but said it would issue 210,136 shares to cover the deal.
Shares in Mission were trading up 0.3% to 39.6 pence on Monday morning, giving acquisition consideration a value of GBP83,214.
"Continuing our strategy of finding complementary businesses to extend and expand the range of services our agencies can provide, we are delighted to welcome The Weather into the Mission family," said David Morgan, Chairman of Mission.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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