Singer Capital Markets believes Tuesday's results from Daily Mail & General trust point to an improving trend in national and regional press advertising, but thinks pure consumer press plays Johnston Press and Trinity Mirror are better placed to benefit from this than the Daily Mail publisher, which is also exposed to the business to business media market.'As we expected Property has been strong in Regionals and we would expect Nationals improvement to have been supported by the Retail campaigns that are being driven by category leaders. This is a positive for Johnston Press (Buy, Target Price 47p) and Trinity Mirror (Buy, 218p),' said Singer analyst Johnathan Barrett. As for Daily Mail, Barrett said the stock trades on 12.3 times forecast earnings for 2009 and 2010, and the stock price 'looks up with events given its late cycle exposure to B2B [business to business].'