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CAMBRIDGE, England, Sept 15 (Reuters) - The chief executive
of British commercial broadcaster ITV said ad markets
remained uncertain despite a bounceback in spending by companies
in recent months.
"There's definitely a bounceback, and it's very buoyant at
the moment and that's been really fantastic, but I think there
is quite an element of bounceback in there and I hope that will
last," Carolyn McCall said at the Royal Television Society
Convention in Cambridge on Wednesday.
She said ITV did not know how winter would pan out yet or
what would happen next year.
"So I think there still remains uncertainty," she told an
audience of TV executives.
"I'm fine with uncertainty because I think we have a robust
business and we actually have a more resilient business now than
we did when we went into lockdown and so I think we can absorb
the uncertainty, we just have to keep moving ahead."
ITV said in July it expected ad revenue that month to be up
68%, August up 17% and September to be positive.
(Reporting by Paul Sandle; Editing by Kate Holton)
