Andrada Mining acquisition elevates the miner to emerging mid-tier status. Watch the video here.
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Digital Ad Marketplaces Don't Work For TV
https://www.mediapost.com/publications/article/331061/digital-ad-marketplaces-dont-work-for-tv.html
TV is still the undisputed leader, specifically in brand advertising campaigns.
Search advertising (which is a huge chunk of what is called “digital”) isn’t like advertising at all, it’s physical availability.
Google and eBay are not traditional Brand Advertisers.
Television is still the most-used medium for brand advertising specifically and for media spends in general.
TV is nowhere close to dying, which might prove even more true as GDPR takes effect and limits the use of consumer-tracking and marketing surveillance, as a backlash is mounting against profiling consumers for the purposes of targeted direct response ads.
sorry can't say a thing has the last 3 messages have been take down by lse for saying thanks
a Google Exec's view on industry challenges and how they affect ad tech - GDPR, California Privacy Law and Apple's ITP. Apple ITP - the fallout from which he thinks is severe.
Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview
Privacy-first is the new normal.
“Many of the changes and regulations are consumer-driven.
“We’re all very aware of GDPR, and the importance of consent. But that’s just one piece impacting the ecosystem and it’s just one region.
“We all know about the California [Consumer] Privacy Act and similar things are happening in Brazil and India. It’s just the new normal.
“Then there are other things that technology companies need to do to protect users as well, outside of regulation, like the elimination of third-party cross-site cookie tracking.”
It’s not too soon, however, to talk about the fallout from Apple’s Intelligent Tracking Prevention (ITP), which has been severe.
“This was the number one talking point from all advertisers and agencies at CES – noisier than October [when Apple released a very difficult-to-track iPhone] because people were going through the results and seeing the impact.
“Programmatic is based on the ability to use third-party cookies to track and target. When that’s interrupted, there’s an impact to your results and how you do business. It’s a pretty substantial impact."
https://adexchanger.com/industry-events/fallout-from-apple-itp-is-severe-and-seven-other-takeaways-from-google-exec-sean-downey-at-industry-preview/
same old shit,