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Just found this cache link relating to Seriburn Medusa but cant find the original article atm.
"Seribox surpasses 1.42 million sales in 4 months of launching 'Seriburn Medusa'"
"On the 9th, it was announced on the 9th that the new product 'Seriburn Medusa' of the healthcare brand Seribox has exceeded the sales of 1.42 million packages within 4 months of launch. This is the record for the shortest sales of Seribox ever.
The company said, "The'Seriburn Medusa', which contains'Seribox V-MIX', the only patented raw material in Korea obtained through numerous attempts, contains 19 kinds of ingredients derived from nature such as pumpkin powder and red bean powder. It is the only product in Korea that is differentiated by containing'Medusa V-mix' developed based on the Annals."
According to the company's press release,'Seriburn Medusa' contains'Fruitflow', an internationally patented ingredient in Europe and the United States. Fruitflow, a gel material surrounding tomato seeds, was first discovered by Dr. Asim Duttaroy of the Rowett Institute in England that it improves blood flow by preventing clotting of platelets that cause blood clots. It has proven its efficacy and has also been published in SCI-level papers."
A bit of assumption here now but....
Assuming each dose contains 150mg of ff
1.42 million X 150mg = 213,000,000 mg / 1000000 = 213kg of ff
Not a bad amount of FF for 4 months.
Now for the big if......
If when they say "1.42 million packages" they mean a one month supply then you can multiply 213kg by 30.
I believe I have worked this out correctly but please check.
Provexis have also stated "Strong start to the 2020/21 financial year for this business,
with first quarter revenues substantially ahead of the comparative quarter in 2019/20." when talking about the revenue from the Fruitflow DSM Alliance.
Great detective work Gixer. Yes that could explain the strong start to 2021/2022. Keep them coming
Gixer
If it's the same as https://shopee.com.my/-Serybox-Seriburn-Medusa-12-packs-i.282125612.4556282867 then it looks like packs come in 12's, but, if my maths is correct, that's still the equivalent of something like 140,000 people a day taking it ?
Which is quite a bit more than the number taking FF+ !
BB
Then again, it's also available in boxes of 28 ?
https://shopee.sg/-SERYBOX-SERYBURN-Healthy-Diet-Relieve-Swelling-Of-The-Body-Constipation-Supplement-1Box-28EA-1Month-i.119124584.3439321415
https://www.qoo10.sg/item/EL084-SERIEBOX-SERIBURN-MEDUSA-SHIPPED-WITHIN-3-DAYS/682513782?__ar=Y
Great find gixer - thank you.
Great find Gixer , if you scroll down on the link I last posted it shows a pack of 28 doses with a total weight of 140g , I believe the recommended ff dose is 150 mg .
By my calculations that’s 28 x 150mg = 4.2 g per packet , x 1.4 m. = 5880 kg of ff .
We don’t know whether unit/package means a single sachet, pack of 12 sachets or pack of 28 sachets. Major difference. We don’t know how much money PXS get per KG. It’s all good news and makes an excellent reference for the DSM Sales Team. We’ll find out at the end of December when we see how much income has jumped by.
1 packet is 5g and contains
Pumpkin (domestic), red bean powder (domestic), organic cactus fruit extract powder (France, organic cactus fruit concentrate, gum arabic), corn beard extract powder (corn beard extract, dextrin), tea extract powder, moringa leaf powder, a Ronia juice concentrate, Medusa V-mix (bellflower, hairy root stem, sapju root powder, pear scented leaf, bokryeong scleroderma, swallow bean powder), bromelain, papain, seribox V-mix [plant mixture enzyme-treated extract (pumpkin Protein powder, beet powder, maca powder, organic freeze-dried aronia powder, alpha amylase, protease), dextrin], and Fruitflow tomato
Take 1 to 2 times a day, 1 packet at a time with enough water.
https://www.serybox.com/shop/detail.php?pno=884D79963BD8BC0AE9B13A1AA71ADD73
I peered at zoomed in images of the box earlier today, and, rather annoyingly, although you can see each sachet ( ? ) contains 115mg of Vmix, there's no indication, in English anyway, of how much Fruitflow a sachet contains.
As Doc Horrible says, it'll likely be apparent how much of a big deal it is when the Interims come out next month. Quite fun* to guess though ( though it plainly won't take us into profit ).
BB
*plainly, even in normal times, I need to get out more
I still think my figure of 213kg will be about right.
If Serybox can keep sales at these levels then that would be 639kg a year.
Question is, what is pxs cut from this?
Last indication on price I had for ff2 was £500 a kilo but that was years ago from one of DSM's smaller customers.
Manufacturing costs have probably come down since then.
Gixer
Total guesswork, but, say it was something in the order of £350/kilo now and say it was 700 kilos a year => Revenue to DSM of 245k ?
Operating margin of maybe 20% and gross margin of maybe 60%. Not sure how the definition of profit in the AA might sit in that, but call it 40% => 98k to share ?
A 50/50 split may be generous, but that'd be ~50k ?
Must admit, I'm not convinced each of those sachets has 150mg of FF in them though.
BB
BB,
My guess work came in around the same as yours lol.
So maybe not quite as good as I first thought but its still a fair bit of FF
Seems strange that they don't include the quantity of FF in each packet as they do with the other ingredients on the front of the box. Adding these ingredients up* comes to 4,390mg. 610mg short of the quoted 5g.
*like you, I need to get out more lol
Gix/BB
Looks like you are landing at 1p per 150mg shot coming to us ?
W$
Its all guess work wellsite. :-(
Wellsite
Yep, well, kind of.
50k GBP for 700 kilos works out at nigh on exactly 1p per 150mg, but, personally anyway, I think the numbers I used are on the generous side ( from our perspective ).
Mind you, on "standard" margins, I'd be surprised if it was less than 0.5p per dose, with presumably a fair bit less that that per dose for large orders from the likes of By-Health. However, even if Seriburn "only" came to 25k a year, then you wouldn't need huge amounts of similar sized orders to start making decent inroads into our losses.
At some point you'd hope that PXS will eventually become a cash cow of some description. How long that'll take and how much of a cash cow it might become, should eventually allow us to be valued on reality rather than speculation.
BB
Thought it would be more than 0.5 or 1p for 150mg. That works a 30p a month. It's £14.99 or £19.99 a month for FF+ so someone would be a nice amount and not us. Or am I working this out wrong. Has been a long day at work though
Gixer
totally agree, doesn’t really matter if 0.5, 1 or 2p a shot. A couple of million users world wide is all we need. However I’m with Wheelds in so far as I think we’ll be bought by ByHealth ( they wouldn’t renew the AA with DSM and hence get exclusivity).
W$
Kev
You're missing the point a bit. If Fruitflow's £350 / kilo ( and it might not be, that's a guess based on info that Gixer got years ago when it was £500 / kilo ), then that works out as about £1.50 for a packet of 30 tablets.
But any tablets will contain more than just FF, so total ingredient costs will be more than £1.50. Add in manufacturing costs, distribution costs, marketing costs and general overheads and the cost of getting a packet on the shelves soon adds up. Chances are the total wholesale cost of a packet of FF+ is in the order of a tenner ?
Then take into account that we're not taking a share of DSM's revenues of Fruitflow sales, but a share of their profits, and that theoretical ( aka guess ) cost of about 5p cost to the client per tablet for the Fruitflow in the tablet will translate into a much smaller amount of profit per tablet to be shared between DSM and ourselves.
But, as Wellsite says, if DSM shift enough stock, then it's all a bit academic.
BB
If you look at it from the income we received from DSM in the last financial year , (£233,000) then at £1.50 for a packet of 30 capsules then that would indicate sales of 155,000 packets which is possible , if you take 1p a 150mg dose x 30 = 30p a packet then to get £233000 from DSM sales would have to be 776000 packets possible but unlikely imo
Bern,
I know you like lengthy posts attempting to sat out the business model of Fruitflow. But please, please, don't persist with your claim that Fruitflow packs cost a tenner wholesale. Please. All that does is show your complete lack of knowledge of how product pricing is arrived at.