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MIDAS SHARE TIPS: Couch potatoes help drive logistics firm Clipper in new directions By JOANNE HART, FINANCIAL MAIL ON SUNDAY PUBLISHED: 22:27, 2 August 2014 | UPDATED: 12:21, 3 August 2014 View comments Enthusiastic British shoppers are expected to spend more than £100 billion online this year and forecasters predict that by 2022 a third of all UK sales will be conducted on the web. The trend towards couch-potato shopping is a fabulous chance for retailers to cash in, but it also presents store owners with some serious logistical challenges. This is where Clipper Logistics can help. Floated on the stock market in May, it helps retailers with issues that range from storing goods to speedy returns and even eBay sales. It's a wrap: The company makes sure clothes are packaged properly before they are delivered +3 It's a wrap: The company makes sure clothes are packaged properly before they are delivered +3 It's a wrap: The company makes sure clothes are packaged properly before they are delivered At 140p, the stock has already made progress since flotation, but there is still plenty of long-term potential and the chance of some generous dividends along the way. Clipper was founded in 1992 by Yorkshireman Steve Parkin. Originally a miner, Parkin left the coalface after just 18 months, gained a heavy goods vehicle licence and in the early 1980s started delivering fish in the North for a company called Clipper Seafood. More... MIDAS SHARE TIPS: Head for the exit as investigation begins at oil group Afren Axa Framlington Managed Balanced: Fund boss steers clear of bonds as clouds gather over equities Starting his own business a few years later, Parkin took the Clipper name because it conveyed speed and efficiency and he had rather enjoyed his years in the fish trade. Back then, internet retailing did not exist and Parkin focused on transporting goods for retailers from depots to stores. However, as e-commerce developed, Clipper raised its game. The group still does basic distribution for retailers, but it offers a range of other services besides. These include warehousing goods when they arrive from overseas, making sure clothes and other items are properly packaged for sale and even delivering them to individual customers who have shopped for goods online. Clipper boss: Steve Parkin +3 Clipper boss: Steve Parkin The company operates many retailers’ e-commerce systems for them, taking orders, making sure the goods go where they are supposed to and handling returns, steaming, pressing and cleaning pet hairs from unwanted clothing so they can be put back on sale quickly. Importantly, too, Clipper helps to ensure retailers’ customers are refunded promptly so they do not feel badly treated. The group assists a string of large, blue-chip names with their internet offer and customers include John Lewis, Tesco, Asda, Morrisons, Asos, Superdry and Harvey Nichols. However, Clipper focuses only on non-food